Rebel Brown is a specialist in growth strategies. She guides companies to break through the status quo to achieve higher velocity in their sales pipelines – regardless of challenging economic conditions. She’s recognized for her expertise in business and market strategy, corporate and product positioning and go-to- market launches. Rebel has worked with over 100 clients – primarily in startup, expansion or turnaround scenarios.
Rebel’s best selling business book, Defy Gravity, is a book for business executives who are prepared to recognize and remove the challenges they face with their markets, products, customers and the fluctuating economy. Defy Gravity doesn’t just offer theory and concepts. It shares detailed instructions for how to create and execute your optimal growth strategy using simple questions, guided exercises and compelling case studies. Defy Gravity was voted one of the Top Ten Business Books for 2010 by Small Business Trends readers.
Rebel has been featured in media including Forbes, Entrepreneur, Inc, Business Insider, Startup Nation, First Business TV, Exceptional People and more. She’s a regular contributor to web communities including Future Selling Institute, RealEzine, Small Business Daily and other private groups. She is a member of NSA and an executive speaker for conventions, conferences, workshops and corporate events.
Rebel began her career successfully selling large computing systems against IBM, and later sold software and networking services to large enterprise and mid-sized businesses. She moved into product marketing as a result of her sales success in her last company. In 1989 she started her consulting business. Since then she’s worked with over 100 clients to identify and capture profitable growth opportunities. She works with US and European venture firms to fund and launch companies in both markets, and ran a consulting business from Paris for two years, bringing European start-ups to the US.
You Can Shift – from Gravity to Growth
Defy Gravity teaches all of us to think differently, about our business and its value, our markets and the opportunities they provide – and about the way we’ve always done it.
Defy Gravity isn’t your usual strategy book. I don’t know about you but I read those books and then think, “Great ideas. Now what do I do?” I wanted Defy Gravity to be immediately useful to my readers. The book shares a blend of strategic concepts, real-world applications of those concepts, case studies, questions and exercises to help you think differently, applying the lessons to your real situation – as you read the book.
Zero Gravity Thinking can be Yours
You can Defy Gravity and succeed. Zero Gravity businesses are all around us. They know the key to winning in today’s market. They question their knowns and step forward in new ways of thinking and doing in their business – and their lives.
Here’s some Zero Gravity thinking to get you started.
The way we’ve always done it may be limiting our success. Your past successes create status quo beliefs that limit your business as your markets evolve. Releasing stale business legends and status quo beliefs is the first step toward high-velocity growth.
The best strategy depends on your situation. Paint by numbers approaches don’t work so forget doing the same process every other business in your industry is trying. Every business and its situation is unique. You can’t create distinction by following the same steps as everyone else.
Opportunity is all around us. That’s why you need to focus. Trying to do too much, in too many diverse directions, is asking for trouble. You win when you focus forward on the right market opportunities today, creating successes to leverage for increasing growth tomorrow.
Don’t bet your business on those numbers. All those statistical trends and patterns are about your past, a past that no longer depicts your future. You have to vet those numbers with your business intuition, born of market and customer knowledge. To define your future path to sustained growth you have to mix business intuition with business analysis.
Value is in the eye of the beholder. That’s why what you think doesn’t matter. What your customers, partners and other audiences believe is your guide to success.Yet how often do you sit in meetings with others from inside your business – defining your future value?
Match distinct value with a market that is willing to pay for that value and you’ll grow. It really is that simple. And that complicated, thanks to all those corporate legends. Defy Gravity offers straightforward case studies, questions and exercises to help you find your distinct value and propel it to market success.
