This evening I had the pleasure of celebrating my birthday a little early by attending KOOZA by Cirque du Soleil, a gift from my kids (thanks kids). What a show – between the antics, the acrobatics and the feats of amazement, I could not help thinking about how all our companies could learn a thing or two in both customer service and leadership.
Here are a few of my observations:
1. Not just any old circus
The quality of each and every act is superior to any show I have witnessed. Painstaking detail goes into every costume, all the makeup, the lighting, the sounds and especially safety. With the maintenance of equipment, upkeep of fabrics for costumes, and the polished shine on the metal parts to catch the light, it is all miraculously new-looking and beautiful, despite hundreds of previous shows. NO cutting costs for cheaper fabrics that don’t stretch with the body, cheaper makeup that runs when you sweat, low-cost equipment – nope, because this is a class act.
There will be no oil leak at this Cirque!
2. Everyone is a star in this gig
If you are a trapeze artist, there’s a good chance you will be moving sets and removing items from the stage. If you have some other talent in your past that would be beneficial like massage therapy or plumbing, you may be asked to provide that as well.
There are no headliners or heroes. Everyone is a star in this gig – you have talent, well, chances are you were gifted with more than one and your job is to not only contribute those talents but also support the talent of others in every way possible by pitching in on everything you can.
Get over yourself – get into the team.
3. Don’t show the customer the cogs, give them what they came for
We went to Cirque du Soleil to be entertained, and entertained we were. There are a ton of mechanical, technical and physical adjustments between acts, but we were barely aware they were taking place because of the high-energy, excitement going on all around us. The clever distractions and crazy antics kept us highly entertained and laughing the whole way through. And then suddenly, we became aware that they’d put together rigging right there out in the open for the next act, and we barely noticed its arrival because we were so caught up with the fun of the show.
This is how the best of the best make your life happy as a customer, they make your experience seamless and fun. You don’t notice how hard they are working in the background to deliver your product and you don’t have to care.
Getting great service or a great experience should be just that, great!
4. Surprise EVERYONE
This is the third Cirque du Soleil show I have attended and I never grow weary of them. Why? I am always pleasantly surprised. They don’t do this with any one thing; it is the combination of things that offer me continual enchantment, so much so I forget to blink in the event I may miss something. There is action happening at every level, every corner of the facility or tent to keep me in amazement. I have a hard time finding anything at all to complain about because of the perpetual activity that astounds me.
If you have one department that truly shines above all others according to customer response, then learn from these folks, because EVERY department needs to shine and surprise. This means learning how to become a company that always exceeds customer expectation rather than meeting it.
We cannot all be Cirque du Soleil, but we can certainly learn a lot about business and leadership by being one of their customers, I recommend you attend and while you are there, observe, learn and figure out how you can implement.
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